Developing the next generation of steady, reliable restaurant leaders

A practical, hands-on coaching program for restaurant groups who want calm, capable managers running their shifts- not talented people suddenly overwhelmed by leadership expectations.

Atlantic Coaching
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the real problem

Restaurant groups rarely struggle because of poor systems.

They struggle because of leadership gaps.

A strong server or bartender steps into a manager role and overnight they’re responsible for people, decisions, conflict, standards, and the emotional temperature of the room. But no one prepares them for that part of the job.

so what shows up in real life?

  • reactivity under pressure

  • inconsistent communication

  • avoidance of conflict

  • emotional swings

  • struggling to lead older or more experienced staff

  • defensiveness or shutdown when corrected

  • needing reassurance from ownership

  • trouble holding standards when it gets busy

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SOPs and tools help, but they don’t turn someone into a leader.

What you really need is a manager who’s reliable, composed, communicative, steady, and someone you can trust even when you’re not in the building.

That’s what this program builds.

  • “Bringing Matthew in to work with a member of my team was one of the best development investments I’ve made. The growth in confidence, clarity, and composure was unmistakable.”

    - Rachael

  • “My confidence in leadership from when we first started to now is like night and day.”

    - Charlize

  • “Matthew helped me develop a shared language with my team and communicate in a way that’s actually heard. It changed how effectively I lead.”

    - Madison

  • “His ability to unlock potential and lay out a clear, objective plan to reach it is rare. His coaching changed my perspective on what I’m capable of.”

    - Elliott

  • “He helped me grow into a steadier, more confident leader. Practical tools, simple frameworks, and support that actually translate into daily behaviour.”

    - Charlize

  • “He takes in what feels like scattered information and turns it into something clear and actionable. It was exactly the guidance I needed at a pivotal moment.”

    - John

  • “Matthew has a remarkable ability to help people evolve into more grounded, capable versions of themselves. The ripple effects reach the whole team.”

    - Caitlin

  • “He makes the work of change feel possible. A rare mix of belief, intuition, clarity, and no-bullshit expectation that you will grow.”

    - Kate

we’re here to help

  • Do your managers struggle to stay composed when things get busy?

  • Do they avoid conflict until it becomes a bigger issue?

  • Does shift quality depend too heavily on one or two strong leaders?

  • Are newer managers inconsistent in communication or decision-making?

  • Do you promote great staff who aren’t fully ready for leadership pressure?

  • Are your leaders respected, but not fully trusted to run the room alone?

OUR PROCESS

what this program does

I work with restaurant groups to develop new and emerging leaders- the people stepping into supervision, assistant management, and manager roles for the first time.

The goal is simple:

turn promising staff into confident, grounded, consistent leaders who run clean, calm, accountable shifts.

This isn’t a motivational workshop. It’s not corporate training. It’s not theory.

It’s a coaching arc focused entirely on the behaviours that matter most in your operation:

  • staying composed when things get chaotic

  • communicating clearly with staff and guests

  • giving feedback early and cleanly

  • handling conflict before it becomes a problem

  • setting and holding standards without force

  • running a shift that feels calm, predictable, and safe

  • leading in a way that earns trust

If you’ve ever said, “they’re great, they’re just not ready,” this program sits right in that gap between potential and day-to-day leadership.

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HI THERE, I’M MATTHEW.

I’ve spent years in hospitality environments as owner and employee, and now work as a professional coach, helping people grow into the version of themselves their role actually needs.

Restaurants are high-pressure, emotionally unpredictable spaces.

You don’t need theoretical leadership talks, you need managers who stay composed, communicate clearly, and can hold a room without burning out.

That’s the work I do.

I’m direct, calm, steady, and practical- and I stay in the real world of your operation. Your people won’t get jargon or fluff from me. They’ll get support, accountability, and the kind of coaching that actually changes how they show up at work.

I am accredited at the Professional Level by Integral Coaching Canada and a member of the International Coaching Federation.

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Strategies for your present and future.

who I work with

Restaurant groups who:

  • are growing or promoting from within

  • have strong people stepping into leadership faster than they can develop

  • want stability and predictability in their manager bench

  • can’t afford the cultural cost of reactive or inconsistent leadership

  • want leaders who act like adults, not just senior staff

If this is you, this program is a fit.

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outcomes that matter to you

Within a few weeks, your leaders will:

  • run calmer, cleaner, more predictable shifts

  • communicate decisions clearly and consistently

  • stay composed when things get hot

  • handle conflict early and with less emotion

  • hold standards without creating tension or pushback

  • step into responsibility without collapsing under pressure

  • give you fewer fires to put out

If you’re building a group for the long haul, you need leaders who grow with it.

That’s what this creates.

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